Go beyond just posting. Learn to build strategies, create engaging content, run profitable ads, and grow communities for brands on Facebook, Instagram, and LinkedIn.
About This Course
This course is for anyone looking to master the business side of social media. We move past vanity metrics to focus on real growth strategies, copywriting, visual storytelling, paid advertising (Meta Ads), and analytics reporting.
Course Syllabus
Strategy Foundations
Platform Overview (FB/IG/LI) • Algorithm Basics • Defining Target Audience & User Personas • Goal Setting (KPIs)
Content Creation & Curation
Content Pillars • Copywriting Basics • Visual Storytelling • Using Scheduling Tools (e.g., Buffer/Later)
Facebook & Instagram Marketing
Organic Growth Strategies • Reels & Video Strategy • Community Management & Engagement
Paid Advertising (Meta Ads)
Ads Manager Overview • Campaign Objectives • Audience Targeting • Ad Creative Best Practices
Analytics & Reporting
Reading Insights • Tracking ROI • Creating Client Reports • Data-Driven Optimization
Strategy Execution & Final Project
Building a Full Campaign Strategy • Pitching to Clients • Final Presentation
The Business of Social Media
Packaging your services • Reporting & Analytics for clients • Client acquisition • Managing multiple accounts
Lead Instructor
Nnene Bright-Victor
Lead Designer & Founder, BRINOVA Int'l. Passionate about empowering the next generation of creatives through strategic digital marketing mentorship.